Google & Meta Ads
Ads that fill tables, not dashboards.
Search ads catch people who want to eat now. Instagram ads make people want to come. We run both, aimed at the nights you need, and count bookings, not clicks.
The difference
Where restaurant ad budgets usually leak.
Without it
- Ads shown to the whole city, at 3am
- Paying for "jobs", "recipe" and "delivery" searches
- Every click sent to the homepage
- No idea which ad brought which booking
- Set up once, never touched again
With Novotize
- Shown near you, at the hours people decide
- Clean keyword lists, checked weekly
- Each campaign lands on the right page
- Booking clicks tracked from ad to table
- Weekly optimisation, monthly report
What's included
Two channels, one plan.
Google Search ads
Cuisine, area and occasion searches, with ad copy that says why you, and timing around lunch and dinner decisions.
Maps and local ads
Promoted placement on Google Maps for people nearby looking for a place now.
Instagram and Facebook
Campaigns for events, brunch, new menus and travellers who just landed in your city.
Landing pages
A page per campaign: the event, the set menu, the private room. Not your homepage.
Booking tracking
Tagged booking links, WhatsApp and LINE clicks, form enquiries. Thailand has no Google call forwarding, so we set up tracking that works here.
Clear reporting
Spend, bookings and cost per booking, in your currency, every month.
How it works
From first call to results.
Review
We look at your current ads or your market, and tell you what we would do and what it should cost.
Set up
Tracking first, then campaigns, audiences and landing pages.
Launch
Small budgets first, then we move money to what books tables.
Optimise
Weekly changes, monthly report, budget plan for high season and events.
FAQ
Questions owners ask us
How much should a restaurant spend on ads?
It depends on your average bill, your seats and your season. We recommend a starting budget after the review, and you pay the ad spend directly to Google and Meta, so you always see it.
Is the ad budget included in your fee?
No. Our fee covers the management. The media budget is billed by Google and Meta to your own card or account.
Google Maps first, or ads first?
Maps and your Google profile first: they are free and lasting. Ads come on top, to catch searches the free results miss and to push specific nights or events.
Do you need a long contract for ads?
No. Ads run month to month, like all our plans.
Works best with
Connected services.
SEO & AI visibility
Show up when guests search Google, Maps, ChatGPT or Gemini for a place to eat tonight.
Learn moreRestaurant websites
A fast, beautiful site built around one goal: the booking.
Learn moreContent & photography
Dish photos, shoots and social content that make people want to book.
Learn moreHow visible is your restaurant today?
We check Google, Maps and the AI assistants for the searches your guests actually make, and send you what we find. Free, in plain words, within a few days.