Journal
Notes for restaurant owners.
How guests find and choose restaurants today, and what you can do about it. No jargon.
Digital menus
Why a PDF menu costs your restaurant guests
PDF and photo menus are hard to read on a phone, invisible to Google and AI assistants and always out of date. What a proper digital menu does instead.
Google Ads7 Google Ads mistakes that cost Bangkok restaurants bookings
The seven Google Ads mistakes we see most often in restaurant accounts, from city-wide targeting to missing booking tracking, and how to fix each one.
AI visibilityHow restaurants get recommended by ChatGPT and other AI assistants
Travellers and locals now ask ChatGPT, Gemini and Perplexity where to eat. How these assistants choose restaurants, and six things you can do about it.
How visible is your restaurant today?
We check Google, Maps and the AI assistants for the searches your guests actually make, and send you what we find. Free, in plain words, within a few days.