Every business here faced a different challenge. Every strategy was built from scratch. What they share: data-driven execution, transparent reporting, and results that compound over time.
A boutique law firm in Bangkok specializing in corporate law, visa services, and property transactions for foreign nationals. 15 years of practice and an excellent reputation in the expat community, but client acquisition was entirely referral-based. When potential clients searched “lawyer for foreigners Bangkok” or “Thailand visa lawyer,” the first pages of Google were dominated by legal directories, aggregator sites, and competitors running aggressive PPC. The firm was invisible to anyone outside its personal network.
The legal services market in Bangkok is dominated online by directory sites that aggregate hundreds of firms and outrank individual practices through sheer page volume and domain authority. The firm’s website had generic service descriptions, no location-specific content, and was built on an outdated CMS with poor mobile performance (PageSpeed: 32).
Their GBP had only 12 reviews, while top-ranked competitors had 200+. The firm was also invisible in AI recommendations: when expats asked ChatGPT or Perplexity for legal help in Thailand, the firm was never cited. Every new client required a personal introduction, limiting growth to the speed of word-of-mouth.
Content architecture: In-depth service pages targeting specific needs: “Thailand Work Permit Process,” “Buying Property in Thailand as a Foreigner,” “BOI Company Registration,” “Thai Marriage Visa Guide.” Each page directly answered the queries expats type, structured with FAQ schema and step-by-step process breakdowns.
SEO & GEO & Maps: Complete GBP optimization with professional photos, detailed service lists, and a review strategy that grew reviews from 12 to 65 in 5 months. Citations across legal directories, embassy resource lists, and expat community platforms.
Technical & authority: Site migration to modern CMS, mobile optimization (PageSpeed: 32 → 84), LegalService and Attorney schema. Guest articles on Thailand expat blogs, legal column partnerships, and embassy referral page listings to build the backlink profile needed to outrank directories.
For professional services, SEO isn’t about volume, it’s about being found by the right person at the right moment. A foreigner who needs a work permit or wants to buy property in Thailand has immediate, high-intent needs. The firm that appears first captures a client whose lifetime value is significant. This firm now consistently outranks generic directories for their most valuable queries, turning Google into their primary acquisition channel.
Bisou is a MICHELIN Selected modern French restaurant on Soi Langsuan, led by Chef Antoine Darquin and Theo Lavergne. With 2,500+ Google reviews and a 4.9 rating, Bisou already had strong organic reputation. But midweek covers were inconsistent, and digital acquisition was limited to occasional Instagram posts with no tracking. The restaurant needed a structured way to capture high-intent search traffic and convert it into same-week bookings, especially Tuesday through Thursday.
Despite a strong reputation and thousands of positive reviews, Bisou had no structured paid acquisition. No Google Ads, no conversion tracking, no way to attribute which channels were actually driving reservations versus walk-ins. Midweek covers were inconsistent, and there was no system to specifically target diners searching for a restaurant right now.
The core gap: Bisou was visible on social media, but not capturing the people actively typing “french restaurant Bangkok,” “best dinner Langsuan,” or “romantic restaurant Ploenchit” into Google at 3pm on a Tuesday. That high-intent traffic was going to competitors who were running search campaigns.
Google Ads, high-intent capture: Search campaigns targeting three intent clusters: cuisine-specific (“french restaurant Bangkok,” “bistro Langsuan”), occasion-based (“romantic dinner Bangkok,” “anniversary restaurant”), and neighborhood searches (“best restaurant Ploenchit,” “fine dining Langsuan area”). Ad copy leveraged the MICHELIN Selected status, wine program, and signature atmosphere. Dayparting increased bids during the 2-6pm decision window. Midweek-specific extensions promoted Tue-Thu without discounting.
SEO & GEO & Maps: GBP optimization: refined categories, updated professional photos, menu markup, and regular Google Posts. With 2,500+ reviews already in place, the focus was on leveraging that authority through better category signals, structured data, and local citations across TripAdvisor, Wongnai, TheFork, and 20+ Bangkok food directories.
Conversion infrastructure: Call tracking, reservation link tracking, UTM-parameterized booking links. Weekly reporting dashboard shared directly with the management team, with every baht of spend tracked to actual reservations.
Social media creates awareness, but Google captures intent. For a premium restaurant like Bisou, the winning combination is paid search for immediate results and SEO + GEO for compounding organic visibility. The Ads drove same-week bookings from day one. The SEO and Maps foundation now generates free, high-intent traffic every month. Every reservation is tracked to its source, and the management team sees exactly what their investment produces, week by week.
Maison Léonie is an 18-room boutique hotel in the historic center of Aix-en-Provence. Family-owned for three generations, with a loyal repeat clientele and consistently strong reviews. But 76% of new bookings came through Booking.com and Expedia, at 15-22% commission per reservation. The hotel had no SEO strategy, an incomplete Google Business Profile, and a website that functioned as a static brochure. When travelers searched “boutique hotel Aix-en-Provence,” Maison Léonie was invisible.
Every booking through Booking.com cost €18-32 in commission on an average nightly rate of €145. The website generated fewer than 600 visits per month, almost entirely from branded searches: people who already knew the name. Non-branded queries like “hotel centre-ville Aix-en-Provence,” “boutique hotel Provence,” or “charming hotel near Cours Mirabeau” returned zero visibility.
Google Maps showed the hotel, but with incomplete information, outdated photos, and only 23 reviews, while the top-ranked competing properties had 180+. The hotel was paying a growing tax on its own reputation by funneling all bookings through platforms it didn’t control.
Technical foundation: Complete site restructuring focused on Core Web Vitals, mobile experience, and LodgingBusiness + Hotel schema markup. Each room type received a dedicated page optimized for long-tail queries (“room with terrace Aix-en-Provence,” “family suite Provence hotel”).
Google Maps & local authority: Full GBP optimization: optimized categories, 85+ professional photos, detailed attributes, and a systematic review acquisition process targeting guests at checkout. Citations across PagesJaunes, TripAdvisor, Michelin Guide, and 30+ relevant hospitality directories with consistent NAP data.
Content & conversion: Neighborhood guides (“What to do in Aix-en-Provence”), seasonal content (lavender season, Christmas markets), and experience pages targeting mid-funnel travelers. Direct booking flow simplified with rate-parity messaging and booking schema markup for Google’s rich results.
For independent hotels, every OTA booking is a tax on visibility you don’t own. SEO, GEO and Google Maps optimization shift the revenue mix. Maison Léonie now captures nearly half its bookings directly, at zero commission. The investment in SEO paid for itself in saved OTA fees within the first 5 months.
Clinique Victoire is a premium aesthetic and cosmetic dentistry practice in Paris’s 8th arrondissement. Three practitioners (a dermatologist, a cosmetic dentist, and an aesthetic medicine specialist) had built a thriving practice through word-of-mouth and physician referrals over 12 years. But the clinic had virtually no online presence: a basic brochure website, an unclaimed Google Business Profile, and zero visibility in both traditional search and AI recommendations. In a market where patients start their research online, Clinique Victoire was invisible to anyone outside its existing referral network.
The Paris aesthetic medicine market is fiercely competitive online. Chain clinics and aggregator platforms (Doctolib, RealSelf) dominate search results for high-value queries: “médecin esthétique Paris,” “facettes dentaires Paris,” “injection acide hyaluronique Paris 8.” Clinique Victoire’s website had no treatment-specific pages, no schema markup, and a PageSpeed score of 28/100.
Their GBP was unclaimed and showed incorrect hours. Most critically: when prospective patients asked ChatGPT, Gemini, or Perplexity to recommend an aesthetic clinic in Paris, Clinique Victoire was never mentioned. Competitors with stronger digital footprints were recommended instead, regardless of actual clinical expertise.
Technical SEO overhaul: Complete site restructuring with dedicated treatment pages (facettes dentaires, botox, acide hyaluronique, blanchiment dentaire). MedicalBusiness and Physician schema, HTTPS migration, Core Web Vitals optimization (PageSpeed: 28 → 89).
E-E-A-T & content authority: Detailed practitioner profiles with credentials, certifications, and professional memberships. Treatment pages written to medical publication standards with FAQ schemas answering exact patient queries.
SEO & GEO & Maps: Claimed and optimized GBP for the clinic + each practitioner. Professional photos, systematic review acquisition, citations on Doctolib, PagesJaunes, and 25+ healthcare directories.
GEO strategy: Content restructured as “source of truth” pages for AI models. Comprehensive guides in natural Q&A format. Entity presence built through mentions in Paris healthcare blogs and medical directories, providing the corroborating citations AI needs to recommend with confidence.
In premium healthcare, trust is the conversion currency. Patients choosing aesthetic procedures research extensively before booking. A clinic that appears in both Google’s top results and AI recommendations signals credibility at every stage of the decision journey. The combination of technical SEO, medical authority content, and GEO attracted higher-intent patients, people who arrived pre-educated and ready to invest in premium treatments.
A well-established real estate agency in Phuket specializing in villa sales and long-term rentals for expats had a solid reputation among the local community. But a growing number of prospective buyers were starting their property search by asking ChatGPT, Gemini, or Perplexity questions like “best real estate agency in Phuket for foreigners” or “how to buy property in Phuket as an expat.” The agency was never mentioned in those answers. Every AI recommendation sent potential buyers to competitors.
We tested the agency’s visibility across four major AI tools: ChatGPT, Gemini, Perplexity, and Copilot. Using 15 different prompts a prospective buyer might ask, from “recommend a real estate agent in Phuket” to “which agencies help foreigners buy villas in Phuket.” Result: zero mentions across all four platforms.
The agency had a decent website with property listings, but the content was structured for humans browsing catalogs, not for AI models trying to understand who the agency is, what they specialize in, and why they should be recommended. Their digital footprint was scattered across listing portals with no authoritative owned content that AI could reference as a source.
AI-optimized content architecture: Comprehensive “source of truth” pages on the agency’s website: a detailed guide on buying property in Phuket as a foreigner, area guides for each major neighborhood (Rawai, Bang Tao, Kamala, Kata), and a transparent page explaining the agency’s process, team credentials, and track record.
Structured data & entity signals: RealEstateAgent, FAQPage, and Article schema on every page. Service descriptions rewritten to directly answer AI-model queries using natural Q&A format throughout.
Third-party authority: Mentions and backlinks from authoritative Phuket expat resources, property investment blogs, and Thailand relocation guides. These citations provided the corroborating evidence AI models need to confidently recommend the agency, not just list it.
The way expats research property in Thailand is shifting. Before they contact an agent, they ask AI. If your agency is not in those answers, someone else gets the first call. GEO doesn’t replace SEO, it builds a new discovery layer on top of it. For this agency, being recommended by ChatGPT and Gemini now drives a consistent stream of high-quality inquiries from serious buyers who arrive pre-informed and ready to move forward.
We had tried other agencies before. The difference here is they actually explain what they do and why. Our Google Maps visibility improved noticeably, and we can see the results in our own analytics. Very professional.
Straightforward, data-driven, and they never oversell. We get a clear dashboard every month and they always pick up the phone when we have questions. Exactly what we needed.
Transparent from day one. No jargon, no fluff. They sent us a detailed audit before we even signed anything. That level of honesty is rare in this industry. Results followed naturally.
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