GOOGLE ADS · PPC · BANGKOK

Google Ads in Bangkok.
Leads from day one.

We build, manage, and optimize Google Ads campaigns for Bangkok's service businesses — clinics, hotels, restaurants, law firms — with one goal: more qualified leads at a lower cost per acquisition.

⚡ Leads from Day 1 📊 Every Baht Tracked 🔒 You Own the Account 🇹🇭 Bangkok-Focused
WHY GOOGLE ADS?

Pay to be first — but only when someone is actively searching for you.

Google Ads is the fastest way to put your business in front of customers who are already looking for your services. Unlike social media ads where you interrupt people scrolling, Google Ads appear at the exact moment someone types a query like "dental clinic Sukhumvit" or "immigration lawyer Bangkok."

That's the difference. You're not creating demand — you're capturing it. The person has already identified their need. Your ad is simply the bridge between their search and your business.

The challenge? Google Ads is deceptively simple to set up and deceptively complex to run profitably. Without proper keyword research, negative keyword management, conversion tracking, and ongoing optimization, most businesses waste 30–50% of their ad spend on irrelevant clicks that never convert.

That's where professional management makes the difference. Our job is to make sure every baht of your ad budget reaches the right person, at the right time, with the right message — and then prove it to you with clear data every month.

Want organic visibility too? See our SEO services →

GOOGLE SEARCH RESULTS
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Illustration: your ad at the top, competitors below

WHAT WE MANAGE

Three layers of Google Ads
management that lower your cost per lead.

Running Google Ads isn't just about setting up campaigns. It's about continuously optimizing three interconnected systems to maximize your return on every baht spent.

🔍

Search Campaign Architecture

We build structured campaigns that separate brand, non-brand, and competitor keywords — so you know exactly where your leads come from and can scale what works.

  • Keyword research with local Bangkok search volume data
  • Brand vs. non-brand campaign separation
  • Structured ad groups for relevance and Quality Score
  • Responsive Search Ads (RSA) with systematic A/B testing
  • Negative keyword management to eliminate wasted spend
🎯

Conversion Tracking & Optimization

Without proper tracking, you're flying blind. We set up complete conversion infrastructure so every call, form submission, and booking is measured and attributed.

  • Google Tag Manager + GA4 conversion setup
  • Call tracking with dynamic number insertion
  • Form submission and booking tracking
  • Offline conversion import (for CRM-connected businesses)
  • Bid strategy optimization based on real conversion data
🔄

Remarketing & Full-Funnel Strategy

Not everyone converts on the first visit. Remarketing keeps your business in front of people who already showed interest — dramatically increasing your conversion rate over time.

  • Display remarketing for website visitors
  • RLSA (Remarketing Lists for Search Ads)
  • Audience layering and exclusions
  • Ad extensions: call, sitelinks, location, callouts
  • Landing page alignment with ad messaging
WHY GOOGLE ADS WORKS IN BANGKOK

Bangkok's search market is
massive — and growing fast.

With millions of daily searches in English and Thai, Google remains the primary way Bangkok residents, expats, and tourists find local services. Here's why paid search is one of the highest-ROI channels available.

Immediate visibility, immediate leads

Unlike SEO which builds over months, Google Ads puts you at the top of search results from day one. For new businesses or those entering competitive markets in Bangkok, this means you don't have to wait 6 months to start generating revenue. Ads give you instant access to high-intent customers who are ready to act.

🎯

You only pay when someone clicks

Unlike billboard advertising or social media impressions, Google Ads charges you only when someone actually clicks on your ad. That means your budget goes exclusively toward people who actively chose to engage with your business. Combined with proper negative keywords and targeting, this makes Google Ads one of the most cost-efficient lead generation channels for Bangkok service businesses.

📊

Every baht is measurable

Google Ads is one of the few marketing channels where you can track the entire journey from search to click to conversion to revenue. You know exactly how much each lead costs, which keywords generate the best clients, and where to increase or decrease spend. No guesswork, no assumptions — just data.

🌏

Reach locals, expats, and tourists simultaneously

Bangkok's unique market includes Thai-speaking locals, English-speaking expats, and international tourists — all searching for services in different languages and with different intent. Google Ads lets you create separate campaigns for each audience, with tailored messaging and budgets, so you capture every segment without wasting spend.

SEO VS. GOOGLE ADS

Two strategies.
Better together.

SEO and Google Ads are not competitors — they're complements. Here's how they compare, and why the smartest businesses in Bangkok use both.

Google Ads

Immediate visibility, instant leads

SpeedDay 1
CostPer click + mgmt fee
DurationActive while you pay
Best forFast lead generation
TrackingExact CPL per keyword
🔍

SEO + GEO

Long-term authority, compounding growth

Speed8–12 weeks
CostMonthly retainer only
DurationCompounds over time
Best forAuthority building
TrackingDirectional metrics
🎯
Best results? Combine both. The Orbit Bundle integrates SEO + Ads under one strategy — and saves ~14,000 THB/mo.
See the Bundle →
Learn about our SEO services →
WHO WE WORK WITH

Google Ads for Bangkok's
high-value service businesses.

We specialize in industries where each new customer represents significant revenue — and where being first on Google Search translates directly to bookings, calls, and walk-ins.

🏥

Clinics & Healthcare

Dental, dermatology, aesthetic, wellness. Patients actively search and compare before booking. Targeted search ads capture them at the moment of decision with compelling ad copy and strong extensions.

🏨

Hotels & Hospitality

Compete with OTAs and drive direct bookings with branded and non-branded search campaigns. Lower your cost per booking by redirecting guests away from commission-heavy platforms.

🍽️

Restaurants & F&B

Capture high-intent diners searching for specific cuisines or neighborhoods. Location extensions, call buttons, and reservation links turn search queries into same-day customers.

🏫

International Schools

Parents research for weeks before choosing a school. Search campaigns capture high-intent queries during enrollment periods, and remarketing keeps your school top-of-mind during long decision cycles.

⚖️

Law Firms

Legal services have high CPCs but also high client lifetime value. We structure campaigns to target specific practice areas and qualify leads through ad copy, reducing wasted clicks on unqualified prospects.

💼

Professional Services

Accounting, consulting, co-working, agencies. B2B search campaigns with precise keyword targeting and remarketing layers to nurture prospects through longer sales cycles.

OUR ADS PROCESS

From audit to optimized campaigns
in four clear steps.

No autopilot. No set-it-and-forget-it. Your campaigns are actively managed, tested, and improved every month.

01

Ads Audit

We review your current campaigns (or research your market if starting fresh), identify wasted spend, missed opportunities, and set realistic CPL targets based on your industry in Bangkok.

02

Campaign Build

Keyword research, campaign architecture, ad copy, extensions, conversion tracking setup, and landing page alignment. Everything is structured for measurability from the start.

03

Launch & Optimize

Campaigns go live with controlled budgets. We monitor daily, adjust bids, add negative keywords, test ad variations, and refine targeting based on early performance data.

04

Scale & Report

Monthly performance reports with CPL, ROAS, and conversion data. Strategy calls to discuss what's working, what we're testing next, and how to scale profitably.

GOOGLE ADS PACKAGES

Choose the firepower
your market demands.

Three packages for different budgets and competitive levels. All include full conversion tracking, transparent reporting, and complete account ownership.

ENTRY LEVEL
Launch
New advertisers, single offer, straightforward lead-gen funnel.
12,000 THB/mo
+ 10,000 THB setup
💡 Rec. ad spend: 10–40K THB/mo
  • 1 Search campaign
  • Up to 20 keywords + negative list
  • 2 ad groups + 2 RSA per ad group
  • Extensions: call, sitelinks, location
  • Conversion tracking setup
  • Monthly performance report
Get Started →
⭐ MOST POPULAR
Growth
Competitive niches, multiple services. Scale leads while improving CPL.
20,000 THB/mo
+ 15,000 THB setup
💡 Rec. ad spend: 40–120K THB/mo
  • Brand / Non-brand separation
  • Up to 50 keywords + structured negatives
  • 6 ad groups + RSA experimentation
  • Basic Display remarketing
  • Structured monthly testing plan
  • Monthly report + strategy call
Get Started →
PREMIUM
Scale
High-budget accounts, multi-location brands, aggressive growth.
35,000 THB/mo
+ 25,000 THB setup
💡 Rec. ad spend: 120K+ THB/mo
  • Full-funnel: Search + Remarketing layers
  • Up to 100 keywords + audience layering
  • 12 ad groups + RSA framework
  • Weekly KPI snapshot
  • Bi-weekly strategy call
  • Pipeline reporting (CRM connected)
Get Started →

Want Google Ads + SEO under one strategy? See the Orbit Bundle →

All prices in Thai Baht · Net price, no VAT · Management fee only — ad spend paid directly to Google by you

FREQUENTLY ASKED QUESTIONS

Straight answers about
Google Ads in Bangkok.

How much should I spend on Google Ads in Bangkok?
It depends on your industry and competition. For most Bangkok service businesses, we recommend starting with 10,000–40,000 THB per month in ad spend alongside the management fee. Competitive industries like clinics or hotels may benefit from 40,000–120,000 THB per month. We never recommend a budget we can't justify with projected return on ad spend (ROAS).
How quickly can Google Ads generate leads?
From day one. Unlike SEO which builds over months, paid search delivers immediate visibility. That said, campaigns need 2–4 weeks of data to optimize properly. The first month is about learning and testing, months 2–3 are where cost per lead starts dropping as we refine targeting, keywords, and ad copy based on real performance data.
What is the management fee vs. the ad spend?
They are completely separate. The management fee (starting at 12,000 THB/mo) covers Novotize's work: strategy, campaign setup, keyword research, ad copy, A/B testing, bid optimization, conversion tracking, and reporting. The ad spend is paid directly to Google by you — we never touch your budget. You set the ad spend, you own the account, you control the wallet.
Do I own my Google Ads account?
Yes, 100%. We set up campaigns inside your Google Ads account. You have full admin access at all times. If you ever decide to leave, you keep the account, the campaigns, the conversion data, and all the historical performance. Nothing is locked behind our access.
Should I run Google Ads if I already have good SEO?
Yes, because they work on different timelines. SEO captures organic traffic over time; Ads give you instant visibility for high-intent searches right now. Together, they create a full-funnel strategy where SEO builds authority and lowers long-term costs, while Ads deliver immediate leads. Learn about our SEO services →
How do you measure success on Google Ads?
We track metrics that matter to your business, not vanity metrics. Primary KPIs are cost per lead (CPL), conversion rate, return on ad spend (ROAS), and total qualified leads. Every monthly report breaks down exactly what was spent, what it generated, and what we're changing to improve next month. Full transparency, no fluff.
GET STARTED

Ready to turn Google
into your lead engine?

Get a free Google Ads audit that reveals wasted spend, missed opportunities, and a clear path to more leads at a lower cost — no commitment, no sales pitch.

hello@novotize.com

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