Pattaya Hotels:
Fix SEO. Win Direct.

On branded searches (people searching your hotel name), yes, and that segment is more valuable per booking. On generic searches (hotels Pattaya), OTAs will outrank you. The play is to capture branded demand directly and price competitively.

Pointing their booking links to OTAs by default, even from their own website. Every booking that should have been direct becomes commissionable. Direct booking infrastructure (book engine, payment flow, confirmation) needs to be the priority.

OTA commissions in Thailand typically range 15 to 25 percent. A hotel doing 50 percent of its bookings direct instead of 20 percent can save tens of thousands of THB monthly. The math justifies the investment quickly.

On branded keywords, yes. To defend against OTA brand bidding. On generic keywords, Google Ads is usually unprofitable for individual hotels because OTAs have far deeper budgets. Focus paid spend on branded and remarketing.